割喉戰! 中華電「網內免費」拚10萬客 - 省錢
By Agatha
at 2012-06-25T23:09
at 2012-06-25T23:09
Table of Contents
電信業近幾年大打割喉戰!因為市場飽和,像電信三雄的用戶數相加約為
2400萬,幾乎是台灣總人口,龍頭中華電信就利用16週年的機會,也開始加入
「網內通話」免費的優惠行列,但只限在這段期間新申辦或續約的用戶,要挖
對手客戶的用意相當明顯,但如果再仔細看這次的資費結構,想要網內免費,
還得另付上網費用,門檻超過1000元。
電話響起,和那頭的親友如果是同一家電信公司,還要收網內通話費,實
在感覺不好,龍頭中華電信再度以16週年為由,推出「網內互打免費」,不過
語音通話資費必須在583元以上,而且必須搭配至少480元的上網方案才能享有
,況且還得在9月底前續約或新辦門號,也就是說和廣大的舊用戶沒什麼關係。
就在中華電信大動作辦活動的當天,遠傳和台灣大也都發聲明稿,說他們
早就有類似方案,但也都得在語音通話之外,加辦上網方案,想要網內免費,
其實羊毛出在羊身上。
像台灣大要月付1100,遠傳至少要1173元,中華電信是1063元,主要和各
家網路是不是吃到飽有關係,雖然門檻不低,但業者信心滿滿。中華電副總經
理林國豐:「我們預計在新的一季,這個第三季營運,可以增加10萬個月租型
的客戶。」
不諱言台灣已經是飽和市場,中華電信有千萬用戶,遠傳、台灣大各擁
700萬顧客,相加幾乎等於台灣總人口,想增加營收,只有不斷推優惠,挖對手
牆角。
來源:
http://0rz.tw/iOgu6
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省錢
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